Gartner report gives a review of corporation efforts in a certain market segment. With Magic Quadrant end users should be supported with profound informations for their decision making searching partner corporations or providers of products and services.
According to Gartner report BI platforms will be "enhanced by data-discovery-functionalities which offer IT-related governance and will turn to a competition based factor."
Gartner: Magic Quadrant for Business Intelligence and Analytics Platforms
Source: Gartner (February 2014)